In 2003, Bae was cast in his first major big-screen role in Untold Scandal (he had previously appeared in bit parts in two films in the 1990s). "Emperor Yon") and brought in US$2.3 billion in tourism and Winter Sonata merchandise sales. Bae gained a tremendous fan base among Japanese middle-aged women, who dubbed him with the honorific nickname Yon-sama ( ヨン様 cf. A melodrama about first love, lost memory and unknown family ties, Winter Sonata became an unprecedented success in Asia and more than 20 countries, particularly in Japan. īut it was Yoon Seok-ho's Winter Sonata in 2002 that would transform Bae's career, and consequently the face of Korean dramas abroad. In Hotelier (2001), he played a mergers and acquisitions specialist about to takeover a hotel, but has a change of heart after falling in love with one of its employees (Bae would later reprise his role in a cameo in the 2007 Japanese remake of Hotelier). Throughout the 1990s, Bae continued playing leading roles on television, in Papa (1996), First Love (1996) which reached a peak viewership rating of 65.8%, The Barefooted Youth (1998), and the Noh Hee-kyung-penned Did We Really Love? (1999).
The rookie actor quickly gained popularity, and a year later he won Best New Actor at the 1995 KBS Drama Awards for Our Sunny Days of Youth. Career īae made his acting debut in 1994 in the Korean drama Salut D'Amour (lit. He entered Sungkyunkwan University in 2000 as a Film Studies major. Bae Yong-joon was born in Mapo District, Seoul.
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